Creator and designer of the Modzori luxury convertible shoe, Yelena Shmurak is a successful fashion clothing designer with many years of experience creating outstanding women’s clothes. Yelena has created gorgeous clothing lines for notable and well known fashion labels.
Since Yelena’s father was a paint and sculpture artist she was immersed in the world of art and creativity throughout her childhood. At a very young age, Yelena knew exactly who she wanted to become. While in college, she worked as a runway model, immersing herself in the world of fashion, and it is here that Yelena discovered fashion’s beauty and power.
Involved in all aspects of design, from the technical, to the art of creation, to the fashion show itself, Yelena was able to nurture her passion to create and is a force to be reckoned with. She is the “ghost designer” of the fashion industry, well known and very respected for the creative aspects of her garments. Yelena’s design signature has always been glamorous details with luxury hardware to produce harmonious, stand out details for the garment.
Yelena’s goal has always been to create clothing with the best fit, the best lines, and the best fabric, producing a harmonic combination of design for the perfect garment. The garments Yelena created were inspiring and always exhibited a twist, which became her trademark. It isn’t surprising that she would go on to become an extremely talented and award winning designer. Then the unique idea for the Modzori convertible shoe was born, and now Yelena and the Modzori label stand poised to reign over the fashion world with innovative and cutting edge shoe design. Modzori, the evolution of transformable uppers with a single sole, crafted with a designer touch.


As a fashionista,Yelena decided to create something original and avant garde, yet still had a personal feel to it, and had the ability to fit every and any mood anytime of day or night. The designs had to embody the concept of matching apparel for a complete ensemble, any combination of garment with the perfect shoe, for any occasion. It needed to provide an entire look, feel and fashion expression so the wearer would have no need to search anywhere else. It had to smoothly integrate all of this, and it had to be beautiful in every sense. Then the idea arrived…
“I have created so many beautiful garments, why can’t I do the same with shoes?” Out of a simple love of creating multiple outfits from mixing and matching, and a dash of Barbie nostalgia, the concept for luxury convertible shoes was born and is still evolving. Like a new and challenging puzzle, the whole idea has come together piece by piece. For Yelena, a new challenge is eagerly embraced and is something she thrives on.
The Modzori line is not only perfect for every woman’s individual style, it is beautiful, alluring, and captivating in every sense.


Modzori brings out the designer in you…
There is a new horizon in creative shoe design. The Modzori convertible shoe demonstrates a new outlook on transformable footwear with an elegance and appeal that is unparalleled due to the designer edge. Modzori has a distinct uniqueness that is a sole above the changeable design concept.
The transformable uppers are made from fine, high quality designer fabrics which enable you to create your own expression of style, bringing out the designer in you. The beautiful collection of Modzori uppers is interchangeable, reversible, and reconfigurable, allowing you to create many different looks! The uppers are created to complete any ensemble, no matter the color, fabric, or design lines of the garment. Mix and match, or mix and mismatch — the options are endless and unlimited, giving you the ultimate shoe experience. The attachment of upper to sole is safe, extremely comfortable, with patent pending technology that spanned nearly three years in perfecting for ultimate ease and effortless change ability, anytime, anywhere.
Modzori creates an intimate connection with the wearer, fulfilling and enhancing the need every woman has to design her own look. Create an expression of your sole with Modzori designer style from sand to a night out. Go from glamorous to casual effortlessly. Modzori will guide you in the creation of the perfect style to fit your lifestyle — the final decision is up to you. It is your choice to switch it up whenever you choose. Whatever your vision, whatever your mood, Modzori makes it happen.

What’s your Modzori style?